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Broadly speaking, there are two types of parameters – those that are present on your website (on-page) and those that are not (off-page)
Since search providers do not disclose the exact parameters they use to evaluate web pages, properly optimizing a website is somewhat of an art
The process of optimizing your website begins with an analysis of the site
It is checked for design, code, current rankings and such
Once the analysis is completed, you get a detailed report with relevant suggestions
The next step is keyword research – the process of selecting a set of words and phrases that best relate to your business
These are the terms your prospective customers are most likely to search for
The third and the final step involve optimization and testing
Your website is gradually optimized for the selected keywords
This step requires a number of strategies and techniques – all geared towards making your website appear very relevant to search engines, for related searches, of course
We keep testing to make sure our efforts are bearing fruit and you are getting your money’s worth
Also, we keep refining our optimization techniques to make sure we deliver the best we can
